The web price is lower. The app is the same.
Apple and Google charge more to handle the subscription. Pay on the web and you keep €1 a month: €6 over six months, €12 over a year.
Both routes activate the same account.
The store handles the payment and takes a larger share.
Most of it never reaches us.
Compared with direct checkout, roughly 85 cents is absorbed by the higher store cost. The remaining 15 cents sits inside normal operating costs.
Where the price goes.
| Cost | Direct | App store |
|---|---|---|
| Checkout Payment processing or store commission | ~€0.35 | ~€1.20 |
| AI Generating and revising goal maps | ~€0.30 | ~€0.30 |
| Infrastructure Hosting, database, storage, and backups | ~€0.25 | ~€0.25 |
| Lumen Product development and operating costs | ~€6.09 | ~€6.24 |
| Total | €6.99 | €7.99 |
A euro is not dramatic. It is still yours.
Web checkout costs us less. We lower the price instead of keeping the difference.
Your subscription stays on the same Lumen account. Where you paid does not follow you around the app.
Useful estimates, not false precision.
AI and infrastructure costs change with usage. Store commissions vary by platform, programme, and subscription age. These are reasonable monthly averages for an active user.
We will change the table when the averages move enough to make it unhelpful.